readytorunbook Chapter 216: Pre-broadcast Period of Joy of Life
Chapter 216: Pre-broadcast Period of Joy of Life
Chapter 216 Pre-broadcast Phase of Joy of Life
After a series of promotional efforts, both online platforms and Hunan TV provided ample publicity for "Joy of Life".
When discussing online promotion, one cannot ignore Tencent's acquisition of Shanda, with the two eventually merging into China Literature Group.
As a work under China Literature Group, "Joy of Life" naturally received comprehensive support from the group from top to bottom, including various related business lines of Tencent.
This support may also include considerations to attract outstanding authors to create works at China Literature Group.
In addition, New Calendar Media holds the copyright to the work, and Qin Tian serves as the screenwriter.
Qin Tian is a unique screenwriter with a strong appeal in the industry.
A comprehensive analysis from multiple perspectives, including copyright ownership and the creative team, shows that "Joy of Life" has all the necessary conditions to become a hit, and there is really no reason for it not to be.
Given Qin Tian's popularity and influence in the industry, he eventually accepted an interview with Tencent Video.
The host asked solemnly, "Qin Tian, when adapting the novel, what were your considerations in choosing Li Yitong to fit the image of the female lead? Why did you make this choice?"
Qin Tian responded sincerely and earnestly: "As the saying goes, 'There are a thousand Hamlets in a thousand people's eyes.' During the adaptation process, I had in-depth discussions with the original author of the novel, Mao Ni."
The female protagonist in his mind was based on Lin Yichen, and the female protagonist in the novel was also modeled after Lin Yichen.
However, when this work was released in 2007, I was just a primary school student. Everyone's understanding and perception of the characters differs, and their aesthetics and points of focus are also different.
I ultimately decided to portray the female lead based on Li Yitong's qualities; I firmly believe she is the perfect choice.
The host then followed up with, "So, what aspects of the original work did you adapt?"
Qin Tian, with a serious expression, explained clearly: "The novel 'Joy of Life' is a typical male-oriented 'feel-good' novel."
The story revolves around a time traveler who climbs to a high position step by step through his own efforts. In the terms of online literature, he is constantly fighting monsters, leveling up, and building a harem.
However, the main audience for television dramas is female viewers. Based on this, I devised a trilogy adaptation plan.
The key change in this first installment is that it retains the core premise of the male protagonist's time travel, but by giving him superhuman abilities, it leads to a certain decrease in his intelligence.
At the same time, the romantic subplots related to the harem were significantly reduced, the multi-female lead setting was changed to a single female lead, and romance elements were added. This adaptation aims to make the work more appealing to female viewers.
As Qin Tian spoke, he thought to himself: the current creative patterns of male-oriented novels are relatively fixed. Their plots can be roughly divided into several categories, either focusing on brotherhood or revolving around fighting and leveling up for the sake of a beautiful woman, like works such as "Douluo Continent";
The plots of female-oriented novels either focus on imperial ambitions and power struggles, leading to conflict between brothers. In contrast, the plot logic of female-oriented novels is relatively simple, with the common cause of conflict between brothers often being that they both fall in love with the same woman.
I saw a rather interesting joke on Douyin today.
In the story, the prince is not favored by the emperor, but he commands a million-strong army stationed on the frontier, accounting for two-thirds of the country's total military strength. His good brother serves as the commander of the imperial guards.
However, the two men are vying for the crown prince position because of a woman. Don't ask, I'll just tell you, that's how it's set up.
If this were a male-oriented novel, with that kind of equipment and military strength, he'd probably have declared himself emperor right away, okay?
"Father, it's time for you to abdicate and enjoy your retirement."
Getting back to the point, let's continue the interview.
The host smiled and continued, "Looking at your work, there has never been a single failed case, which is truly rare in the industry. You must have unique experience in this area, right?"
Qin Tian smiled slightly and calmly replied, "The experience is actually very simple: respect the original work. The fact that a work can be adapted shows that it already has a large audience and has been tested by the market; it's a genuinely good story."
What we need to do is successfully convert the original readers into viewers.
However, there are many self-important people who, instead of using the wonderful story of the original work, insist on writing a new story to show off their abilities. As an example, the adaptation of "Chronicles of the Ghostly Tribe" is so outrageous that it is only natural that Tianxia Bachang and Lu Chuan would sue each other.
However, the author and I co-adapted the story of "Mojin: The Lost Legend".
Oh dear, I've digressed a bit. Let's get back to "Joy of Life." I fully respected the original work during the adaptation process, so I firmly believe this work will win the audience's favor.
Qin Tian had a hidden agenda, deliberately using this opportunity to promote his upcoming film, "Mojin: The Lost Legend." This movie was a labor of love for him; he not only personally participated in the screenwriting but also invested in it.
Taking this opportunity to promote ourselves is perfectly reasonable.
The interview ended quickly. Actually, there's usually a general outline before the interview, and the rest involves asking the actors if their performances met Qin Tian's expectations.
Of course, in Qin Tian's view, even if there are some discrepancies, it still has to be said to be consistent. After all, he can't say that his film looks like a pile of shit, otherwise how would he make money?
Such a routine question might just be a way to make the interview longer!
Just like how dog authors sometimes write novels to reach a word count.
The day after the interview, the carefully edited content will be broadcast, and at the same time, "Joy of Life" will also premiere.
This drama hadn't even been released at this time in the previous life, but it's been released two years earlier in this life.
However, a good work is still a good work, and it will not lose its charm just because it is released earlier, especially since this time its appeal is even stronger.
Wu Gang is currently enjoying immense popularity, thanks to the release of "Wolf Warrior 2" this year and his role as Secretary Dakang in "In the Name of the People".
Li Yitong, Meng Ziyi, Nazha, and other young ladies participated in the phenomenal variety shows "Running Man" and "Peach Blossom Village" in this life, and also starred in many movies with good reviews and box office performance, such as "Sewing Machine Band", "Hello Mr. Billionaire" and "Goodbye Mr. Loser".
Therefore, compared with Li Xin, Song Tie, and Mao Xiaotong in their previous lives, they performed better in their time.
Moreover, Qin Tian always felt that Mao Xiaotong's rise to fame was largely due to her having evidence to prove Chen Xiang's infidelity, and her cool and sassy attitude left a deep impression!
In addition to Qin Tian's own appeal, at this time, only the male lead Zhang Ruoyun was not very famous.
In Qin Tian's opinion, it would be perfect if he were to play the male lead.
Unfortunately, Qin Tian had no real interest in acting.
Moreover, since the female lead has already been secured by our side in this collaboration with New Calendar Media, as the partner, we must give up the male lead position to them no matter what, otherwise it would be too unseemly of us to be so greedy.
However, Qin Tian suddenly remembered something from his past life: Tang Yixin's best friend was Li Xin, and Li Xin and Zhang Ruoyun had a kissing scene.
Thinking about this, Qin Tian couldn't help but feel that it was actually quite exciting to kiss his wife's best friend in a legal, reasonable, and compliant way.