readytorunbook Chapter 493 Expectable Income Growth
Chapter 493 Expectable Income Growth
Chapter 493 Expectable Income Growth
"Our matchday income last season was 2200 million pounds. This figure can only be ranked in the middle of the Premier League. Compared with Manchester United's income of nearly 8000 million pounds, it is really a bit unreasonable!"
Ticket prices for Notts County have always been the lowest in the Premier League, even lower than some Championship teams. Although there are some geographical reasons for this, the main reason is that David has always insisted on low tickets price principle.
Perhaps in the eyes of many people, match day income is the main source of income for the team. Look at Arsenal, tightening their belts and building a new stadium even if they can’t eat. Isn’t it because of the match day income?
It is true that after the new stadium was built in David's previous life, Arsenal's matchday income nearly doubled, and later reached [-] million pounds, but so what, with the increase in broadcasting costs, matchday income is no longer the best. It is an important piece, and Arsenal has been without a championship for many years because of the new stadium, which has been saving money for several seasons. Is it worth it or not?
Many people, even Soriano and Loew, don’t understand David’s approach, but David still insists on this point. The fans and the club are interdependent. The club uses this method to change directions to repay the fans. , will definitely gain the most support!
Just like now, if it weren't for the cheap tickets, in a small city like Nottinghamshire, how could the stadium with more than 4 people in Notts County be full!
In fact, David is more in line with the Bundesliga clubs on this point. The Bundesliga tickets can't even catch up with the results of the British Championship tickets, and the Bundesliga has always been the hottest. They are all number one in Europe, and the average attendance rate exceeds 4 people. What a horror!
Even if Notts is able to participate in the Champions League this season, it is only a symbolic one pound increase, and even Notts County fans feel that the increase is less!
While fans of other clubs are protesting the ticket increase, Notts County fans are lamenting that the ticket price has risen less. What a big gap there is!
Although everyone didn't understand David's approach, and several middle-level managers hoped that David could change his mind and increase the club's revenue by increasing game day income, David still persisted.
"Finally, there is commercial income, thanks to the sponsorship terms signed by Mr. Pavis and Nike, the basic sponsorship fee increases to 300 million pounds with the year, the UEFA Cup championship reward of 300 million pounds, the Premier League championship reward of 400 million pounds, and 300 million pounds The Champions League quota rewards in GBP and the overall sponsorship fee have reached 1300 million pounds." When the treasurer Berent said this, there was warm applause in the conference room. There is no doubt that this applause is for the club chairman. Guardian.
When negotiating the sponsorship terms with Nike, it was David who insisted on adding so many reward terms, even at the expense of lowering the basic sponsorship fee. When David did this, he was not criticized behind his back. In the eyes of many people, how could such a condition be realized? Isn't this equivalent to directly reducing the sponsorship fee!
But who would have thought that Notts County completed a perfect season, won the Premier League championship trophy as a newly promoted team, and even defended the UEFA Cup.
All the terms of several rewards came into effect, and the sponsorship fee that Notts County received was much more than what they expected at the beginning!
It can be said that this is a win-win cooperation. Even though Nike has increased a lot of sponsorship fees, Notts County has indeed brought them rich returns. How much advertising can a magical team that is popular all over the world bring to Nike? The effect!
So this time, in the contract renewal negotiations after the expiration of the contract between the two parties, Nike has directly increased the basic sponsorship amount to 1000 million pounds. Although it cannot be compared with the sponsorship of Manchester United and Adidas exceeding 2000 million, it has also reached the top of the Premier League.
David waved to everyone. He felt that this was really not worth mentioning. As a reborn person, if he can't even achieve this, then he really feels ashamed of the great god who brought him here!
"Other sponsors contributed a total of 800 million pounds in sponsorship fees, so our commercial income totaled 2100 million pounds!"
"The three incomes are added together, and our total income is 8000 million pounds!"
This number may only be ranked in the middle of the Premier League, but considering the team's poor match day income and commercial income, it is understandable.
You know, in this era of money supremacy, in order to increase income, various clubs can be said to be doing everything they can!
Arsenal has just sold the naming rights of the new stadium to Emirates at a price of 1 million pounds and a contract period of 15 years, which is equivalent to an additional income of nearly 700 million pounds per season.
David, the new stadium in Notts County, has never planned to sell the naming rights. The name of the Magpie Stadium represents Notts County and must not be changed casually.
I remember that the previous owner of Newcastle sold the naming rights of St. James' Park. The fans protested in every possible way but failed to change his mind. In the end, the disappointed fans even held a funeral for the name of St. James' Park.
David didn't want such a day to appear.
David actually didn't care too much about last season's income. After all, compared to the giants, everything in Notts County is just on the right track, and the next step is to tell the development period, and this season's income can only be seen. Find out what it's like to work in Nottsshire!
Leaving aside the game day income, I am afraid that David will remain unchanged for 100 years.
Because Notts County can participate in the Champions League, there will be a huge increase in the broadcast share;
And in commercial development, this season will also be a harvest for Notts County.
Previously, due to price issues and positioning issues, the team's chest advertisements were not sold, and the name of the Nottinghamshire charity was always on it, free of charge.
However, as Notts County has achieved world-renowned achievements, big companies wanting to buy Notts County's chest advertisements have come one after another, among which are truly international big companies!
Even according to the standards of a strong Premier League team, the income of a season is tens of millions of pounds!
And the team can definitely attract more sponsor partners, and now Notts County's worth is different from before.
Judging from the current negotiation situation, if it goes well, the commercial income of Notts County may jump to more than 6000 million pounds this season. If Notts County has a good performance and wins the championship, this number will still rise.
Therefore, whether Notts County can really gain a firm foothold among the top teams depends on this season.
(End of this chapter)